Virtual Future Internet Summit 2021

SouthEast Asia’s rapidly changing e-commerce landscape, need to be constantly revisited and refined according to their offerings and business risks. Southeast Asia’s sizzling-hot internet economy cooled during the pandemic but spending online should bounce back rapidly and triple to more than $300Bn by 2025, according to the research from Google, Temasek Holdings Pte and Bain & Co.

SouthEast Asia's online shopping is now forecast to hit $172 billion by 2025 versus a previous $153 billion estimate in 2019. It’s a clear indication that momentum has not been derailed by the year’s challenging environment, according to the study, a closely watched annual review that covers six countries (Indonesia, Malaysia, Thailand, Singapore, Vietnam, and Philippines) and serves as a benchmark for the region’s fast-growing internet industry.

SEA region added 40 million new internet users in 2020, while one in three digital service users came online for the first time due to Covid-19.